Web Survey Bibliography
The article reports on a survey of marketing research firms which use computer based data collection operations, including software for Internet surveys. The survey found that a majority of firms citing falling response rates as the main challenge facing the marketing research industry. Other problems cited were so-called "professional" survey respondents whose presence taints data and higher costs of conducting effective research.
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Web survey bibliography - Marketing Research (11)
- Firefly Online Surveys: A fully featured tool for Web surveys and forums; 2012; Deal, K.
- Apples and oranges: does a web survey produce similar results to social media tracking?; 2011; Bourque, C., Hobbs, R., Hilaire, D. S.
- The Perils of Online Surveys; 2011; McCullough, P. R.
- Be mindful of cellphone interviews; 2009; Anonymous
- What's Really Important?; 2008; Grapentine, T., Teas, K. R.
- Top concerns for our industry; 2008; Grapentine, T.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- Data Preservation; 2007; Wyner, G. A.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J. W.
- Banner-advertised Web surveys; 2000; Tuten, T. L., Bosnjak, M., Bandilla, W.
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.